Privacy Policy

At NAPA AUTO PARTS, we are committed to protecting the privacy of our customers. As a result, we have created this NAPA PROLINK Privacy Policy in order to clarify to our customers the manner in which NAPA AUTO PARTS will and will not use the information which our customers provide to us through the NAPA PROLink website.

The following are some common questions that may arise and the information which we request from our customers at different points in our website.

What Information Does NAPA Collect? Does NAPA Use the Information It Collects?


The information that customers provide on NAPA is used (1) to allow our customers to purchase our products online, (2) to provide our customers with personalized website content tailored to the particular interests of each individual customer, and (3) to continuously improve the convenience and functionality of our website.

My NAPA PROLink Account

When you set up your NAPA PROLink Account you will be asked to provide your e-mail address and a password. The information you provide in your NAPA PROLink Account allows NAPA PROLink to personalize searches and facilitate the ordering process. During registration of your "My NAPA" Account, NAPA PROLink will ask for your name, address, e-mail address and other information about your Business.

Electronic Ordering

In order to successfully complete transactions on the NAPA PROLink website, you must first have an account setup at your local servicing NAPA AUTO PARTS Store(s). The NAPA AUTO PARTS Store(s) must also be connected to the NAPA Wide Area Network. Consult your local servicing NAPA AUTO PARTS Store(s) for details on setting up an account and whether they are on the NAPA Wide Area Network as this service may not be available in all areas. NAPA PROLink may collect customer contact information such as e-mail and physical address. This information is collected for the express purpose of processing and fulfilling customers' orders and notifying customers of order status. We do not collect confidential customer credit card information on the NAPA PROLink website.

Surveys and Contests

We may occasionally request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age income level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. We may also use this data to personalize the customer's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. In addition, this information may be used internally by NAPA PROLink for market analysis and other purposes and may be shared with advertisers on an aggregate basis (i.e. all personal information will be removed).

Financial Information

Financial information that is collected is only used to bill the user for products and services ordered at NAPA PROLink and for no other reason.

Mailing Lists

Contact information from the NAPA PROLink registration form may also used to send information about our company and promotional material to our customers. In addition, the customer's contact information may be shared with selected partners of NAPA PROLink who may want to contact our visitors.

How Does NAPA Protect the Information It Collects?


To provide you with an increased level of security, access to your personal information is protected with a User ID and Password combination, which you setup upon registration. We strongly recommend that you not disclose this User ID and Password combination to anyone.

Registration & Financial Information

All personal information that you provide NAPA PROLink including name, address, contact information Account ID and Password are stored in a secure database. This database is located in a physically secure facility and is located behind multiple "firewalls". NAPA PROLink periodically performs external "ethical hacking" exercises to detect and eliminate potential breaches of security.

Does NAPA Share Its Information with Other Companies?


NAPA PROLink does not sell your personal information to any third parties. However, we may provide your information to trustworthy third parties (including Local NAPA Stores) so that they can send you product and service offers that may be of interest.

Aggregate Statistics

NAPA PROLink may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors. However, these statistics will include no personally identifying information.

Account Information

NAPA PROLink may release account information if it believes, in good faith, that such release is reasonably necessary to (1) comply with the law, (2) enforce or apply the provisions of our Terms and Conditions, or (3) protect the rights, property or safety of NAPA PROLink, our customers or other individuals.

Credit Verification

Please note that before credit is extended by your local servicing NAPA AUTO PARTS Store(s), an application for credit must be completed and a verified before your order can be filled. A credit verification company may be used to validate your credit based on the information you provide. We have an agreement with such company to ensure that our customers' personal information is kept confidential. The decision to extend credit based upon creditworthiness is entirely at the discretion of the your local NAPA AUTO PARTS Store(s).

Your Consent

By using the NAPA PROLink website, you consent to the collection and use of this information by NAPA PROLink. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. We will take commercially reasonable measures to obtain written or active e-mail consent from our members if NAPA PROLink is going to be using the Personally Identifiable Information collected from the user in a manner different from that stated at the time of collection. We will also post the changes in our privacy statement 30 days prior to a change.

Contact Us

If you have questions or concerns regarding this statement, you should contact NAPA PROLink Customer Service by email or by phone 1-800-742-3578 7:00am to 9:00pm EST, Monday - Friday and Saturday from 8:00am to 5:00pm EST.

Thank you for visiting NAPA PROLink!